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Anupriya Kapur: Empowering Women Through Fitness, Wellness, and Social Media

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Anupriya Kapur, a multi-faceted entrepreneur, social media influencer, and wellness advocate, has become a role model for many, especially women navigating personal challenges. Known for her honest and inspiring journey, Anupriya has built a significant presence in the digital space, with a focus on single parenting, fitness, and entrepreneurship.

A Journey of Resilience

Anupriya’s story is one of resilience, transformation, and empowerment. Hailing from Haryana, India, Anupriya initially worked in the corporate world with American Express, balancing her job with family life after marrying at a young age. However, the birth of her son, Kabir, marked a major turning point in her life. Facing the challenges of post-partum depression, Anupriya decided to leave her corporate job to focus on raising her child.

However, the toll on her personal life was also significant, and Anupriya and her husband amicably divorced after ten years of marriage. Despite this, Anupriya remains focused on co-parenting her son and continues to thrive in her personal and professional life​

Building a Digital Presence: Mom on the Run

After her divorce, Anupriya found solace and strength in blogging and fitness. She launched her blog, Mom on the Run, in 2015, where she shared her experiences of single motherhood, travel, and fitness. The blog became a platform not just for self-expression but for helping other women who faced similar struggles. As her blog gained traction, Anupriya transitioned into social media and began influencing a broader audience​

.Her success in blogging led to a flourishing career as a social media influencer. Anupriya’s followers connect with her due to her authenticity, making her a trusted voice in the wellness and lifestyle community.

Image credit : reddit

An Entrepreneurial Leap: Founding Laiqa

In 2019, Anupriya took a bold step and founded Laiqa, a female hygiene and wellness brand aimed at providing sustainable and high-quality products for women. With a focus on breaking taboos around women’s health, Laiqa has quickly gained a loyal customer base. This venture exemplifies Anupriya’s commitment to addressing societal challenges and promoting self-care for women​.

A Trusted Voice for Leading Brands

Anupriya’s influence extends beyond her entrepreneurial ventures. She has collaborated with major brands like MakeMyTrip, Airbnb, SBI Card, and Global Desi, becoming a face for numerous digital campaigns. Anupriya’s approach to brand collaborations is selective, ensuring that she only endorses products and services that align with her personal values and have a positive impact on her life​


Her ability to seamlessly integrate her lifestyle with her professional endeavors makes her an influential figure in the digital space. Anupriya’s social media presence is built on trust, making her an ideal partner for brands that cater to conscious consumers, particularly women.

A Single Mother and Empowerment Advocate

While Anupriya has built a successful career, her greatest achievement remains her dedication to her son, Kabir. Despite her busy lifestyle as a businesswoman and influencer, she has always prioritized her role as a mother. She exemplifies modern single-parenting, proving that it is possible to balance a thriving career while nurturing a child​

.Her journey continues to inspire countless individuals, particularly women who juggle multiple roles in their personal and professional lives. Anupriya’s story is one of breaking stereotypes, facing adversity head-on, and redefining success on her own terms.

Why Anupriya Kapur is a Role Model for Women

Anupriya Kapur’s journey offers lessons in resilience, self-discovery, and empowerment. From overcoming personal struggles to building a successful business and social media career, Anupriya has proven that no matter the setbacks, success is achievable. Her focus on wellness, fitness, and women’s health makes her an invaluable figure for anyone looking to improve their life through positive change and perseverance.

With her growing presence and impactful brand, Anupriya Kapur is not just an influencer but a trailblazer who is redefining what it means to be a modern, empowered woman in today’s world.

Don’t forget to check out more exclusive stories of some more phenomenal inspiring individuals like Lisa Mosconi.


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