WARSAW, 24 September 2024 Football legend Zlatan Ibrahimović has joined forces with global finance business XTB, known for its mobile app and online investment platform, to develop a ground-breaking brand ambassadorship. With this partnership, XTB is kicking off its biggest marketing effort to date, which will target 14 global countries and promote a wide range of investment options.
Zlatan Ibrahimović: A Legend in Football
Considered by many to be one of the best attackers of all time, Zlatan Ibrahimović is praised for his amazing skill and daring volleys. With more than 120 million social media followers, Ibrahimović’s accomplishments off the field are matched by his incredible presence. He has over 570 career goals and 14 championship trophies across four countries. His enthusiasm, self-assurance, and steadfast discipline make him the perfect person to embodies the ideals of XTB.
“I am ecstatic to collaborate with XTB,” Ibrahimović declared. “Investing and sports success are largely dependent on self-assurance, self-control, and dedication. I support their goals and am eager to educate others on the value of using money to their advantage.
A Complementary Alliance
The partnership with Ibrahimović unites the domains of professional sports and money and is a calculated expansion of XTB’s marketing initiatives. The relationship was welcomed by Omar Arnaout, CEO of XTB, who said, “Zlatan’s charisma, discipline, and energy align perfectly with XTB’s essence.” His ascent to the top of the world’s playing ranks is a reflection of our own development over the previous 20 years. We have no doubt that this collaboration will significantly grow our brand.
A Fresh Approach to Marketing
In XTB’s most ambitious marketing campaign to date, Ibrahimović will make his debut promoting the company’s extensive array of financial products. The ad presents a new tagline, “Where Your Money Works,” designed to set XTB apart from rivals. This strategy demonstrates the company’s dedication to giving people the tools they need to actively and passively optimise their investment strategies.
Launching simultaneously in 14 markets, the omni-channel campaign featuring Ibrahimović will be available on digital TV, video-on-demand, outdoor, digital marketing, and linear TV in Poland, the Czech Republic, Slovakia, Romania, and Portugal.
Honouring 20 Years of Outstanding Performance
As it marks its 20th anniversary this year, XTB looks back on how it got to be a top online broker. Through the ups and downs of the stock market, the company has consistently shown resilience, demonstrating the intrinsic potential of the financial markets.
Concerning XTB
Established in 2004 in Poland, XTB is a worldwide fintech enterprise that offers instantaneous access to financial markets for individual investors via its cutting-edge mobile app and website. With more than a million clients globally, XTB is committed to helping investors reach their financial objectives. Along with a wealth of training materials, the site provides over 6,300 trading instruments, such as stocks, ETFs, CFDs, and cryptocurrencies.
Major supervisory bodies, such as the Financial Conduct Authority and the Polish Financial Supervision Authority, regulate XTB, guaranteeing its clients a safe trading environment. XTB remains one of the best places to invest and conduct market research, with offices across several nations and a dedication to providing client assistance in eighteen languages.
Visit xtb.com to learn more about XTB and its investing options.
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