After Ishan Kishan, Bhatia has signed on to become the first female cricket player to compete in Skechers boots. Indian cricket player Yastika Bhatia has signed on as Skechers’ newest brand ambassador for the performance category in India, the comfort technology business revealed.
After Ishan Kishan joined the Skechers squad earlier this year, Bhatia has signed on as the first female player to compete in Skechers cricket boots. The boots are scheduled to go on sale on the 30th of this month. Yastika Bhatia is contributing to the growth of Skechers in the Indian sportswear market by appearing in marketing campaigns that support the brand’s Performance and Lifestyle collections.
Bhatia, a member of the Mumbai Indians Women’s squad and a rising star in the Indian women’s national cricket team, is renowned for her strong fielding abilities and aggressive batting approach. September 2021 saw Bhatia make her debut for the Indian women’s cricket team in a series against Australia.
Recognized for her proficient left-handed hitting and strong wicket-keeping abilities, she has represented India in a number of formats, such as Twenty20 Internationals and One Day Internationals (ODIs). She is an invaluable member of the Indian women’s cricket squad because of her capacity to perform well under duress and her strong batting and wicketkeeping abilities.
“We believe supporting women’s cricket is both important and essential – both as a company that cares about the sport and one that wants to build its presence in India,” Skechers Asia CEO Rahul Vira stated. The addition of Yastika Bhatia to the Skechers lineup is a wonderful fit. Yastika’s collaboration with Skechers is evidence of our steadfast dedication to becoming one of India’s top sportswear brands. Yastika’s skill, commitment, and optimistic outlook fit in nicely with Skechers and our continued goal to collaborate with dynamic and inspiring athletes who exemplify the spirit of excellence and perseverance as we continue to invest in and promote the growth of sports in the nation. We think her enthusiasm and commitment to the game reflect the ideals of our brand, and together, we want to push the limits of what’s feasible in sportswear.”
Indian cricket player Yastika Bhatia continued, saying, “I’m excited to be partnering with Skechers! I’ve been practicing and playing with Skechers Cricket shoes for the last six months, and I can’t say enough about how comfortable and effective they are. They really are revolutionary in the footwear industry. I really respect Skechers’ commitment to athletes, and I’m excited to be a representative of a company that values sportswear innovation. This partnership seems like a perfect fit, and I’m excited to follow our journey together.
Along with the newest Skechers performance and lifestyle footwear for men and women, which is already available at Skechers’ website and Skechers retail shops across India, Skechers Cricket boots will be on sale on September 30.
