A Brief Introduction
In 2005/2006, Dhruv Madhok and Dhruv Bhasin connected through a mutual friend. Their paths crossed again in 2015 at Madhok’s wedding, where a conversation about hair care products led to a pivotal discovery. Bhasin’s homemade flax seed-based hair gel intrigued Madhok. By 2018, their shared vision of transparency and natural beauty products took shape, launching their brand.
Impact and Leadership Style
Madhok and Bhasin identified a major gap in the beauty market: products labeled as natural but containing hidden chemicals. Their brand emphasizes complete transparency and genuine natural ingredients, addressing the need for honest beauty solutions. They prioritize affordability and sustainability, inspired by The Body Shop’s eco-friendly and cruelty-free approach.
- “You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You must do the thing you think you cannot do.”
-Eleanor Roosevelt
Key Contributions and Lessons
Their commitment to transparency includes disclosing all ingredients, avoiding synthetic additives, and offering products at accessible prices. They’ve enhanced their initial hair gel, improving its stability and effectiveness, and remain dedicated to sustainability. Their leadership also involved adapting to market shifts, notably increasing online sales during the COVID-19 pandemic.
Philosophy and Accomplishments
Madhok values Ayurveda’s timeless relevance and the importance of honest labeling. Bhasin highlights how preparedness and strategic adaptation, particularly during the pandemic, fueled their growth. Their top-selling hair gel continues to reflect their dedication to clean, effective beauty care.
Inspiration and Future Vision
Madhok and Bhasin are set to expand their product line, grow their team, and enhance distribution. Their future plans include continued R&D and a commitment to ethical practices, setting new standards in the beauty industry.
Wrap-Up Message
Thank you to Dhruv Madhok and Dhruv Bhasin for their innovative approach to beauty care. Their dedication to transparency and natural products serves as an inspiration for purposeful leadership and industry improvement.
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