With this nationwide rollout across 175+ cities, including metros like Bengaluru, Delhi, Mumbai, Hyderabad, and fast-growing tier-2 cities like Bhopal, Mysore, and Trivandrum, Swiggy is aggressively targeting Gen-Z and price-conscious daily users who crave convenience without compromising on taste or variety.

The 99 Store isn’t just a new section on the Swiggy app — it’s a strategic step toward high-frequency, high-volume consumer engagement. Offering quick-prep dishes such as biryanis, noodles, rolls, pizzas, and regional Indian cuisine, the store is Swiggy’s latest innovation to blend affordability with diverse food choices.

To support cost-efficiency and maintain service standards, the 99 Store leverages Swiggy’s Eco Saver delivery mode, optimizing operations while keeping pricing flat and consistent. The app interface features a dish-first layout, spotlighting bestselling meals and simplifying discovery for users.

With this launch, Swiggy is not only catering to the everyday consumer but also setting a new benchmark for price-driven innovation in India’s food delivery sector. It’s a powerful message to the market: value and scale can co-exist — and Swiggy is leading that transformation.

About Swiggy

Founded in 2014, Swiggy has evolved into India’s premier on-demand convenience platform. Operating across nearly 700 cities, the platform partners with over 2.5 lakh restaurants and employs a fleet of 5.4 lakh+ delivery partners. From food delivery to Swiggy Instamart’s 10-minute grocery service, and lifestyle extensions like Swiggy Dineout and Swiggy Scenes, the brand continues to push boundaries through tech-driven innovation and service excellence. Its flagship Swiggy One membership program remains a unique industry offering, bundling perks across food, grocery, dining, and logistics.

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