National | July 1, 2025 — In a bold move to further democratize food delivery in India, Swiggy, the country’s leading on-demand convenience platform, has officially launched its game-changing ‘99 Store’, a curated hub of single meals available at a flat price of ₹99 — complete with free delivery.
With this nationwide rollout across 175+ cities, including metros like Bengaluru, Delhi, Mumbai, Hyderabad, and fast-growing tier-2 cities like Bhopal, Mysore, and Trivandrum, Swiggy is aggressively targeting Gen-Z and price-conscious daily users who crave convenience without compromising on taste or variety.
The 99 Store isn’t just a new section on the Swiggy app — it’s a strategic step toward high-frequency, high-volume consumer engagement. Offering quick-prep dishes such as biryanis, noodles, rolls, pizzas, and regional Indian cuisine, the store is Swiggy’s latest innovation to blend affordability with diverse food choices.
“At ₹99, this isn’t just a price point—it’s a promise,” said Rohit Kapoor, CEO, Swiggy Food Marketplace. “A promise that good food can be both affordable and accessible. We’ve partnered closely with restaurants and our delivery ecosystem to make sure daily meals remain budget-friendly, without sacrificing quality. This is our most value-driven offering to date.”
To support cost-efficiency and maintain service standards, the 99 Store leverages Swiggy’s Eco Saver delivery mode, optimizing operations while keeping pricing flat and consistent. The app interface features a dish-first layout, spotlighting bestselling meals and simplifying discovery for users.
With this launch, Swiggy is not only catering to the everyday consumer but also setting a new benchmark for price-driven innovation in India’s food delivery sector. It’s a powerful message to the market: value and scale can co-exist — and Swiggy is leading that transformation.
About Swiggy
Founded in 2014, Swiggy has evolved into India’s premier on-demand convenience platform. Operating across nearly 700 cities, the platform partners with over 2.5 lakh restaurants and employs a fleet of 5.4 lakh+ delivery partners. From food delivery to Swiggy Instamart’s 10-minute grocery service, and lifestyle extensions like Swiggy Dineout and Swiggy Scenes, the brand continues to push boundaries through tech-driven innovation and service excellence. Its flagship Swiggy One membership program remains a unique industry offering, bundling perks across food, grocery, dining, and logistics.
