The popular healthy food firm Alpino, which rose to fame on Shark Tank India, has named Bollywood star Shilpa Shetty as a major investor and new brand ambassador. This strategic alliance is a major step forward for the business, which has just raised $1.2 million in capital. Paresh Ghelani and other prominent Aashar Capital angel investors participated in this investment round.
Alpino is committed to transforming healthy eating and is well-known for its creative and nourishing product line, which includes peanut butter, super rolled oats, super muesli, and the first-ever peanut protein isolate powder in history. The company intends to introduce more than 20 new items in the next two years with the goal of making leading a healthy lifestyle fun and affordable.
Longtime Alpino peanut butter lover Shilpa Shetty highlighted her excitement about the collaboration by saying, “I’ve always believed in living a balanced life—staying healthy, but without stressing over it too much.” Alpino is the epitome of this attitude; they make eating healthy fun. My kids also adore their natural peanut butter, which has become a household staple. Like their products, joining Alpino felt like a perfect match when the opportunity presented itself.”
The brand has recovered well from the major setback it suffered last year, when a fire at its Surat warehouse resulted in damages exceeding two crore and a six-month suspension of operations. Revenues have broken records since “Alpino 2.0” was introduced, demonstrating the company’s tenacity and inventiveness.
The new cash will be put toward expanding internationally, improving offline presence, and fostering product innovation. Alpino’s internal production skills and global reach have enabled it to become a market leader in healthy foods, with a growth rate reaching 150% this year. The brand is sold at over 6,000 retail locations in India, including well-known chains like Reliance, Metro Wholesale, and Godrej’s Nature’s Basket. It is also a big seller on e-commerce sites like Amazon and Flipkart. Additionally, Alpino’s products are available in over ten countries around the world.
Priyank Vora, Umesh Gajera, Hiren Sheta, Milan Gopani, and Mahatva Sheta are the six friends who founded Alpine in 2016. Within the next two years, the company hopes to grow from 500 crore to 500 crore. This dedication is strengthened by Shilpa Shetty’s engagement, which is consistent with Alpino’s goal of making India a protein-rich country without sacrificing flavor.
Alpino Health Foods CEO and co-founder Chetan Kanani expressed his enthusiasm, saying, “We are incredibly thrilled to have Shilpa Shetty join our team. She is the perfect face for our company because of her commitment to changing India’s perception of health and her sincere love for our offerings. Her exuberant, good-humored personality and love of exercise are a wonderful fit with our brand’s philosophy, which says that eating healthily shouldn’t be a hardship. We have no doubt that Shilpa’s popularity will encourage more individuals to lead a diet high in protein.
“As someone deeply committed to innovation and impact, I see Alpino as more than just a brand—it’s a movement towards healthier living,” said Paresh Ghelani, a prominent investor and board member at the XPRIZE Foundation. The founders’ dedication to provide wholesome, easily available nutrition is a wonderful fit with my mission to enable others to live healthier lives.
With Shilpa Shetty on board, Alpino is ready to make its high-protein products available to all households, ensuring that India has an adequate supply of protein without sacrificing flavor or quality. The brand and its new ambassador have the same vision: to establish Alpino as a household name while promoting nutrition and wellness across the country.
