Max Fashion declares Kalki Koechlin as their new brand ambassador for the ‘New New You’ campaign. This program features self-expression and assertive style to demonstrate fashion’s transformational potential. Max Fashion’s marketing highlights unique style journeys to attract new and existing clients with fresh, trendy trends.
Dressing for Change
The ‘New New You’ ad goes beyond displaying a varied assortment. It emphasizes personal transformation to connect with people emotionally. The ad capitalizes on personalization and self-care trends by emphasizing how fashion allows people to feel confident and explore new versions of themselves, making it current and accessible to a varied audience.
A Multifaceted Approach
The campaign uses well-executed media touchpoints to promote brand recognition and interaction across offline and online channels. Max Fashion uses a mix of ATL, digital, and BTL campaigns to promote ‘New New You’ across platforms. This technique aims to leave a lasting impression and strengthen relationships with current and prospective customers.
Celebrating Individuality
When named the face of this vivid campaign, Koechlin said, “I believe fashion is an extension of one’s personality, and Max Fashion’s ‘New New You’ campaign truly allows me to do that. Max Fashion’s fresh, vivid, and comfortable styles have astonished me, and I’m pleased to be a part of it.”
Evolutionary Commitment
Max Fashion Head of Marketing Pallavi Pandey said, “As we embark on an exciting journey of transformation at Max Fashion, the ‘New New You’ campaign is our commitment to constantly evolving and bringing fresh, trendsetting styles to our customers. Our brand is bold, confident, and ever-changing, as shown by our partnership with Kalki Koechlin. Our current collection, intended for the modern, aspiring Indian family, should inspire people to try new things and embrace their full selves.
Looking Ahead
Max Fashion Deputy CEO Sumit Chandna said, “Our commitment to delivering value, quality, and fresh fashion to our customers has always driven our growth and success. The ‘New New You’ campaign launches a dynamic new collection and reinforces our retail goal to offer ongoing innovation to over 520 locations in 210+ cities. This campaign symbolizes a new phase in our business, where we focus on extending our physical and online presence with a commitment to client happiness and style evolution.
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