Dynamic Indian content producer, performer, and influencer Kusha Kapila has grown to be a household brand online. Starting her work as a junior fashion editor and entertainment writer for iDiva at Times Internet, she soon found her knack for producing relevant and funny video material. Her breakthrough came with the viral video series South Delhi Girls, a humorous take on Delhi’s elite that connected with a large audience all throughout India and shot her into the public eye. The popularity of the show changed her from behind-the-scenes writer to on-screen phenomenon.
Born in Delhi, Kusha earned a degree in leather design from the National Institute of Fashion Technology (NIFT). She was pulled to the realm of media and entertainment despite her design expertise. Before focusing on content development, her early career includes stints in e-commerce and advertising. At iDiva, Kusha’s path started with mistrust since video material was only starting to take front stage as the main kind of digital interaction. But her love of drama, developed during her time in school and college, enabled her to go easily into video production.
The relatability and wit of Kusha define her material. She created several characters, such Monday Aunty and Billi Maasi, which exaggerate ordinary people. These people let her satirically and hilarious comment on social mores and trends. Mostly young Indians, her audience found these avatars funny and accurate of their lives, which let Kusha acquire a following on Instagram of about 2.8 million.
Kusha departed iDiva in 2019 to devote full-time content creation. She was confident in the monetizing possibilities of her work even if it was a dangerous action as she had already negotiated some brand deals. Her career has then grown outside of social media. She featured alongside Shilpa Shetty in the 2020 Ghost Stories (directed by Karan Johar) and acted in other movies including Sukhee. She hosted shows including Comicstaan Season 3 and has also been a part of the Netflix online series Masaba Masaba. Her most recent endeavour is evaluating the comedy show Case Toh Banta Hai.
Kusha has personally struggled even with her professional achievements. She said in 2023 that she was divorcing her six-year married partner, Zorawar Ahluwalia. She posted a moving message on social media about the loss and emotional toll their decision to split ways will cause. Her supporters, who helped her through this trying period, valued her candor and sensitivity.
Always changing to fit new trends and platforms, Kusha keeps developing in the digital terrain. She is always changing her material to be relevant as she knows the ephemeral character of internet celebrity. Kusha is driven to surpass what a digital influencer can accomplish as she enjoys learning and creativity. She is among the most flexible and well-liked personalities in India’s entertainment scene since she can strike a mix between comedy and more intense emotional insight.
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