The K-pop girl group NewJeans has been formally introduced as the latest worldwide brand ambassadors for Calvin Klein, joining an elite group of well-known individuals who represent the renowned fashion and lifestyle brand. The adored female group is now firmly established on the international fashion scene as they join the ranks of BTS’s Jungkook and Blackpink’s Jennie.
Calvin Klein x NewJeans
The five members of NewJeans were chosen to represent Calvin Klein, and their collaboration was announced on September 24, 2024, with a whimsical marketing reminiscent of the ’90s. With this partnership, Calvin Klein’s Fall 2024 collection comes to a close and provides a new twist on the brand’s iconic denim and casualwear looks. The group’s youthful energy and edgy, carefree sense of style, which have quickly drawn admirers from all around the world, are embraced in the campaign.
A Perfect Match for the Legacy of Calvin Klein
NewJeans, a brand that combines pop culture elements from both the past and present, adds a unique and refreshing vibe to the Calvin Klein collection. Their ability to effortlessly blend classic fashion trends with stylish streetwear is a wonderful fit for the Calvin Klein style. The group will represent Calvin Klein’s diverse product range, including their well-known jeans, knickers and lifestyle lines, as worldwide brand ambassadors.
Getting Into Global Icons
By becoming a member of Calvin Klein’s worldwide ambassador network, NewJeans continues its tradition of collaborating with forward-thinking celebrities. With NewJeans partnering with Jungkook and Jennie, Calvin Klein, a brand known for working with pop culture celebrities, is further cementing its relationship with the Gen Z audience.
The Initiative
Calvin Klein’s Fall 2024 ad features a nostalgic yet contemporary feel, drawing inspiration from the ’90s. Vibrant images that celebrate individuality and freedom of expression—values Calvin Klein has long championed—capture the lively, bold, and youthful attitude of NewJeans. The ad is expected to enthral K-pop fans as well as fashionistas, expanding NewJeans’ worldwide appeal.
NewJeans, the brand’s newest ambassadors, will surely further Calvin Klein’s illustrious history of influencing pop culture and fashion trends. Keep an eye out for further fascinating partnerships between the cutting-edge K-pop group and the international design brand.
About Calvin Klein
Global lifestyle brand Calvin Klein is a symbol of audacious, forward-thinking ideas and a sensual, frequently minimalist style. The brand, which was established in 1968, has gained a reputation for being a cultural catalyst by creating thought-provoking and inventive advertisements that connect with consumers all over the world.
About NewJeans
The South Korean girl group NewJeans made their debut in 2022 and gained recognition across the globe fast thanks to their innovative sound and fun, fashion-forward appearance. NewJeans, a K-pop group that is rapidly developing, has captured the attention of a large audience with their unique blend of pop and experimental music styles.
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